For many businesses (especially florists), blogging is a medium that is under-used, or not used at all.
Probably because they don’t understand how it can help their business, or how it even works.

But in today’s web environment, blogs have become such an intregal part of most businesses web marketing, not having one puts you behind the 8-ball.
I came across a post that explains the importance of blogging for business, and also cites a great example of a florist who really uses her blog effectively.

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1 Mad Hatter Design // Jan 29, 2009 at 9:46 am
Thanks Greg! Your blog is yet another example of how blogging works for everyone!
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