For many businesses (especially florists), blogging is a medium that is under-used, or not used at all.
Probably because they don’t understand how it can help their business, or how it even works.

But in today’s web environment, blogs have become such an intregal part of most businesses web marketing, not having one puts you behind the 8-ball.

I came across a post that explains the importance of blogging for business, and also cites a great example of a florist who really uses her blog effectively.

Blogging works and I have proof!

• Is your wedding florist “missing in action”?
• Want Twitter followers? Leave a comment here.