I’ll admit this might seem a little off topic for a blog about flowers, but I thought I should post an update about some of the changes you’re seeing on this blog.
From the beginning of this blog, my goal has been to share information, advice and resources with our visitors about flowers and our shop, [...]

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As a florist, the web has been a key tool in the success of my business. But like most small businesses, I don’t have a large advertising budget. So when it comes to promoting my web sites, link building has always been a top priority for me.
Jack Humphrey has just posted a tutorial entitled [...]

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Paging through my customer loyalty program member list the other day confirmed that the most loyal and influential customers of my flower shop are women. In fact, many of my best business and personal accounts, as well as professional contacts, have come as a result of these well-networked women customers. Not surprisingly, most of these [...]

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