Flower and Florist Info

Entries Tagged as 'Floral Marketing'

How to become a lean, mean link building machine

July 14th, 2009 · View Comments

As a florist, the web has been a key tool in the success of my business. But like most small businesses, I don’t have a large advertising budget. So when it comes to promoting my web sites, link building has always been a top priority for me.
Jack Humphrey has just posted a tutorial entitled [...]

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Tags: Floral Marketing

When buying flowers, Moms do rule the Web!

June 9th, 2009 · View Comments

Paging through my customer loyalty program member list the other day confirmed that the most loyal and influential customers of my flower shop are women. In fact, many of my best business and personal accounts, as well as professional contacts, have come as a result of these well-networked women customers. Not surprisingly, most of these [...]

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Tags: Floral Marketing

Is your wedding florist “missing in action”?

March 27th, 2009 · View Comments

I recently read a post from a bride who was concerned she had “dropped the ball” with the florist she chose for her wedding. Apparently, there was some confusion about the deposit being made, and no one realized it until five months later. She was wondering how best to apologize for this oversight.
My question [...]

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Tags: Floral Marketing · Wedding Flowers