Most people believe that flowers are a good value depending on how long they last. While that may be true for some, it’s not important to everyone.

Many years ago, I had a customer that would stop in every Friday and buy a single rose for his wife. He always asked for an “American Beauty” rose, because his wife enjoyed the sweet scent of the rose. One Friday when he came by, I told him the the roses he liked were not the best quality, and that they might only last a day or two. He smiled and told me that it didn’t matter how long they lasted, because his wife just enjoyed smelling and touching the flowers. She had been blind since birth.

Many of the brides that I talk to today are aware of how long today’s commercially-grown flowers last. It’s definitely not a major concern for them. They are more concerned about choosing blooms that are fully developed and that are fragrant. They feel that the scent of flowers is romantic, and adds to the ambiance of the day. And I couldn’t agree more.

I came across a good post on the Wedding Aces blog offering some romantically-scented flower choices for you to consider using in your wedding, or to look to include in a floral arrangement you may be sending as a gift. You can read the post here:

Fragrant Wedding Flowers

I also touched on this subject a while back in a post I wrote entitled:

Are roses getting their fragrance back?

Both of these posts highlight the reasons why many flowers are less fragrant now, and give you information on some fragrant new varieties of flowers that are now available.

• April in Paris has arrived – the 2008 Rose of the Year® winner.
• Are roses getting their fragrance back?
• Getting the best deals on Valentine’s Day flowers
• Is your wedding florist “missing in action”?