Is your wedding florist “missing in action”?

March 27th, 2009 by Greg Johnson · Comments

I recently read a post from a bride who was concerned she had “dropped the ball” with the florist she chose for her wedding. Apparently, there was some confusion about the deposit being made, and no one realized it until five months later. She was wondering how best to apologize for this oversight.

My question is, “Where was your florist all this time?”

If a couple has taken the time to meet with me about their wedding flowers, it’s my responsibility to keep in touch with them, not the other way around. Service is part of what you’re paying for, so you should expect to get it. Couples planning a wedding are juggling a lot, and I realize that they might forget, have other florists to meet with, or are just undecided. It’s important that they know I haven’t forgot about them.

And I have two very good, even self-serving, reasons to do so.

First, a quick phone call serves as a gentle reminder to the couple that I still value their business and want to be of help. Most couples usually thank me for calling and apologize for not getting back to me sooner. Often that one call is all it takes to get the ball rolling.

Second, if the couple has decided to go with another florist, it allows me to ask a couple of questions about their reasons for doing so. That input helps me better understand what I may need to change or improve upon.

In business today, I don’t think any wedding vendor can afford to be “missing in action”. Keeping in touch is just Business 101 in my book.

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