How Pricing Really Affects Wedding Flower Orders – And What To Do About It
Stop guessing what brides will pay. Learn how price elasticity impacts bookings and how to adjust your pricing to keep orders rolling in.
I'm the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.
Wedding Planning Timeline Tips For Fall and Winter Weddings
Wondering how far in advance you need to plan your magical fall or winter wedding? These seasonal timeline secrets will transform your special day.
The New Rules For Choosing The Right Wedding Florist
Contemporary wedding floristry has evolved beyond bouquets - discover the essential new rules for finding your perfect floral partner.
Classy, Creepy & Easy: Black and White Halloween Floral Inspiration
Get ready to discover sophisticated black and white Halloween arrangements that transform traditional spooky decor into elegant, monochrome masterpieces worth copying.
Eco-Friendly Floral Design: A Traditional Front-Facing Arrangement Without Foam
Learn to create a professional front-facing floral arrangement with this easy tutorial. Use fewer flowers for stunning results. Try this technique today!
Warm Welcomes: Fall Floral Entryway Decor That Wows
Adorn your entryway with dramatic fall florals, from burnt orange mums to vintage copper vessels that transform your home's first impression.
AI Wedding Planning – Hire a Traditional Planner or Use AI?
How wedding planners stack up against AI tools: discover which option saves money while delivering your dream celebration.
The Surprising Wedding Flower Trends That Are Dominating 2025
Learn how today's brides blend surreal arrangements, meaningful blooms, and unexpected color palettes to create wedding florals that tell their story.
Summer Flower Decor Ideas That Look High-End (But Are Totally DIY)
Gorgeous summer floral arrangements don't require deep pockets - discover clever tricks to create luxe-looking displays using grocery store blooms.
DIY Boho Wedding Bouquets for a Wild & Whimsical Summer Ceremony
Infuse your summer wedding with enchanting bohemian bouquet ideas that blend wild blooms, crystals, and dried florals into unforgettable arrangements.
Learn The Secrets To Designing Fabulous Floral Hoops
Obsessed with floral hoops? Discover the insider secrets to creating Pinterest-worthy arrangements that'll make everyone swoon.
Mastering the Art of Floral Design: The Spiral Technique
Learn how to arrange flowers like a pro in this step-by-step spiral floral design tutorial, perfect for beginners and enthusiasts.
How to Style a Floral Tablescape That Turns Heads
Transform your dining table with seasonal flowers and personalized touches that create Instagram-worthy gatherings. Discover our expert floral tablescape tips today!
How to Recycle Flowers – Creative Ideas You Can Use
Not only do flowers make us feel better, they have a practical side too. Here are five ways to creatively recycle flowers you can use to extend their enjoyment.
Eco-Friendly Wedding Ideas You Can Recycle and Use
In today's eco-conscious world, your wedding can beautifully reflect your values while leaving minimal environmental footprint.
A Common Sense Guide to Negotiating With Wedding Vendors
Smart couples save thousands on wedding costs with these insider negotiation tactics vendors don't want you to know.
Choosing the Perfect Contemporary Silk Flower Arrangements for Your Office
Transform your workspace with strategic silk flower selections that elevate professionalism, but which designs truly convey executive-level sophistication?
8 Unconventional Productivity Tips for Floral Designers
Floral designers, it’s time to shake things up! Embrace these eight unconventional tips that will not only revitalize your workflow but also ignite your creativity.
Vintage Wedding Bouquet Ideas: 10 Timeless Styles for Your Special Day
Transform your bridal bouquet with these gorgeous vintage-inspired designs, from pearl-draped roses to antique brooch embellishments.
How to Make a Gorgeous Garden Rose Wedding Bouquet
Opulent garden roses transform into breathtaking wedding bouquets with these expert tips for selecting, prepping, and arranging your dream flowers.