How to Become a Socially Lean, Mean Link Building Machine
As a florist, the web has been a key tool in the success of my business.
But like most small businesses, I don’t have a large advertising budget.
So when it comes to promoting my web sites, link building has always been a top priority for me.
What’s changed for me is the way I build links now.
I recently saw the infographic pictured here that compares the old school way of link building with what’s currently working today.
You might think that this only applies to “content marketers” or bloggers, not those of us who sell tangible products and services, like flowers.
But if you have a web site, you have content. And you need to continually build links to that content, in order to strengthen your websites search presence.
I recently came across a great link building video from Brian Dean, the founder of Backlinko.
It definitely changed the way I thought about “content” and how it is used to build links today. It will do the same for you.
I routinely utilize several of these different link building methods and have tried all but two of them.
Link Building That’s Working for Me
Like many businesses that sell products, the floral business is very image-oriented. So I share a lot of photos of our shop’s work.
Whether I am working in the shop or working online, I also spend a lot of time interacting with customers, suppliers, and coworkers.
Many of the questions I am asked become the subject of blog posts or shared through our other social media sources.
The same applies to the answers to a question I’ve asked or advice I’ve been given. So it’s unlikely I will ever run out of things to share.
It’s more challenging filtering through it all to find the best stuff to share.
No matter what you choose to share, it’s easier today than ever.
All the tools you’ll need for sharing your content are as close as your smartphone, tablet, or computer. All you’ve got to do is use them.
If you’ve got a small marketing budget, and are looking for ways to increase traffic to your site, be sure to check out these awesome white hat link building techniques.
Follow this advice, and you too will become a socially lean, mean link building machine in no time at all.
And one other quick thing.
Don’t be a stranger!
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Finally, your comments are very much appreciated. So please do use the comments section below to let me know what you thought of the hanging floral installation video!
It was great having you here!
Greg and the team at Greenfield Flower Shop
I’m the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.