Last Updated on January 8, 2023
There is an increasing number of people today who want to learn floral design. Discover the surprising reasons why this trend is growing and how you can benefit from it.
If you want to learn floral design, you are one of a growing number of like-minded people who also do.
Whether contemplating a career change or starting a side hustle, getting an accredited floral design certification may be the perfect option.
Despite many changes in the floral industry, new and creative opportunities for skilled floral designers are plentiful in today’s marketplace.
Why Training In Floral Design Might Be Right For You
With the retail floral industry in the United States now selling over 15 billion dollars yearly, the demand for well-trained floral designers with creative style has never been greater. And the floral industry is stepping up to meet the challenge.
Many people recognize that floral design is another valuable skill that will add value to their lives and careers and provide an opportunity because
1. There will always be a demand for highly-skilled floral designers, especially for life cycle events such as funerals, weddings, birthdays, anniversaries, and holidays.
2. Acquiring advanced floral design skills will make them a valuable asset to any progressive flower shop and provide them with an additional skill set in a shifting economy.
3. They recognize that with floral designing skills, they can own their own floral design business. These businesses are ideally suited to be either regular retail or home-based “lifestyle businesses.”
The latter appeals to those who may wish to hold their current job and deal with family responsibilities yet still allow them to exercise their floral design talents and supplement their income.
You can see job opportunities for floral designers by visiting any online job site.
How Do I Find A Curriculum That Fits My Needs?
The answer varies depending on your level of commitment. Some people want to take a few floral design classes to learn how to make arrangements for personal enrichment, while someone else’s goal may be to open their own floral business.
With the wide variety of options, there’s no “one size fits all” approach.
While most people start with watching a few how-to video tutorials to get step-by-step instructions for arranging flowers, I strongly suggest enrolling in classes that provide some hands-on experience to become skilled in floral design concepts and fundamentals.
There is no substitute for supervised, hands-on training in learning to design floral arrangements.
I’ve bailed out more than a few people who watched a how-to video on YouTube and quickly discovered that floral design is sometimes easier seen than done.
Floral Design Training: What’s Included?
Floral design training is learning the art of flower arranging, from the basics to more complex designs. It involves understanding the fundamentals of flower selection, arrangement styles, techniques, and design elements such as color, texture, and balance.
Floral design courses also cover proper fresh flower care, storage, and transport methods. Students learn how to create wedding bouquet designs, centerpieces, and other arrangements and understand the floral industry’s business side.
Training is available through courses at colleges, universities, professional programs, and floral design schools, as well as through seminars, workshop events, and online courses.
In addition to learning the basics of floral design, florists may take marketing, business management, and accounting classes. This allows them to understand better the industry and how to run a successful business.
Florists may also take classes in event planning, which can help them plan weddings and other special occasions. Customer service, sales, and communication classes can help florists better serve customers.
With the proper training, you can confidently provide customers with the high-quality service they expect from a professional floral designer.
Where Do I To Find A Reputable Floral Design School?
To be hired as an entry-level floral designer, having a degree or completing a certificate program is unnecessary. But, if you are seriously interested in pursuing a career in floral design, it would be worth your while to complete a certification program or obtain a degree in an undergraduate program.
There are many private floral design schools, as well as local community or technical colleges, that offer certification and associate degrees in floral design. Most provide online floral design classes and distance learning options.
Online learning platforms like Udemy and Skillshare offer classes for all skill levels from basic knowledge to advanced techniques for floral professionals.
And, if you want to be recognized as one of the best, becoming an accredited member of AIFD® is considered in the floral industry to be the pinnacle of success for a floral designer.
Most of the resources and information I mentioned can be easily found with a quick online search. From private floral design schools, both online and offline, to community and technical colleges, you’ll discover many different floral education options for all skill levels to choose from.
It’s common for local florist shops to host floral design classes where you can learn the basics of flower arranging.
Continuing Education – Keep Developing Your Skills And Style
Like other working professionals looking to advance their careers, floral designers must continually enhance their skill levels.
From basic floral design techniques to advanced wedding bouquet design techniques, most of this has traditionally been taught in person via industry seminars, workshops, training sessions, and floral design programs.
Today, video and live-stream training has become an alternative way to continually stay up-to-date with the latest design techniques, products, and flower varieties. Classes are presented in much the same way as online fitness classes.
While I agree that video use works well for teaching advanced design techniques, it needs the support of a robust online community to teach basic floral design effectively.
Getting started is when newbie floral designers need help the most. That brings me to this site and its purpose.
My Perspective On Education And Training
Education is part of the reason this site exists – to share practical knowledge, skills, and talent of some of the floral industry’s best designers and teachers I’ve curated for my visitors.
With that said, allow me to introduce myself. My name is Greg Johnson, and I’m a local florist who has been involved in the floral industry for over 40 years.
I created this website to share the most useful floral design tutorials I’ve found with others who share my passion for flowers and the floral industry. But it’s not a site for everyone. It’s for those who want my perspective on the art, the beauty, and the business of flowers.
Whether or not you agree with me, I hope you find the training and education here that will keep you returning.
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Til next time,
