Pantone’s Viva Magenta is making waves in the 2023 wedding scene, transforming how couples approach their wedding color palettes.
This vibrant, unconventional shade (PANTONE 18-1750) brings bold energy to wedding designs, from floral arrangements to décor elements.
As more couples seek unique ways to incorporate this trending color into their special day, understanding how to source and style Viva Magenta has become essential for wedding planning.
Key Highlights
The color influences various wedding elements beyond flowers, including decor and fashion choices
Viva Magenta represents an unconventional choice that brings energy and boldness to wedding designs
Multiple flower varieties, including ranunculus and roses, are available in this trending shade
Online vendors like FlowerExplosion and GlobalRose offer specialized Viva Magenta flower selections
Local florists can provide alternative flower options that complement the Viva Magenta palette
Introducing “Viva Magenta”
For 2023, “Viva Magenta”(PANTONE 18-1750) has been named the Pantone Color of the Year, adding an exciting color to the wedding palette.
In an interview with Time, Leatrice Eiseman, executive director of the Pantone Color Institute stated
“We chose this color because we felt that it was an unconventional shade for an unconventional time, something that could present us with a new vision.”
This quick video by TrendsTV highlights how you’ll see Viva Magenta integrated into fashion, home, and decor this year.
It’s a video you’ll find interesting, especially if you are considering it as your wedding color. Take a look and see.
Energetic color for weddings. I think so, anyway!
Why Does This Matter?
When the Pantone color of the year is selected, it achieves celebrity status. It will influence many products, from fashion to flowers, moving forward. This bold color will appear in consumer products, beauty products, and even in product packaging.
This bold shade will be debuting at wedding shows and bridal shops soon.
If you’re unfamiliar with the Pantone Color Institute, check out their website and discover why they are considered the color experts and the world’s most influential color authority.
“Viva Magenta” Wedding Flowers
If “Viva Magenta” is your wedding color, you might wonder what color flowers complement this unconventional shade. If that’s the case, I’ve got some good news for you.
When it comes to wedding flowers, it’s a color that’s easy to work with. You will find everything from focal flowers to accent colors for bouquets, centerpieces, and other arrangements that you can use to add a pop of color to your wedding flowers.
Where To Find “Viva Magenta” Flowers
If you plan on DIYing your wedding flowers, the flowers that complement the Viva Magenta wedding color palette can easily be found online at sites like FlowerExplosion and GlobalRose. BloomsbytheBox even has a dedicated ” Pantone Ultra Viva Magenta Flowers ” page, to make choosing the perfect flowers easy!
The flowers pictured above are just a small sampling of some of the colors and varieties you can choose from. From ranunculus to roses, visiting any of these vendors will help you make the perfect choices.
You might also want to visit your local florist to discover alternative flower choices you may not know about.
Frequently Asked Questions
How can I incorporate Viva Magenta into my wedding without overwhelming the color scheme?
Start with small accent pieces like ribbon details or bridesmaids’ accessories. Consider using Viva Magenta as a pop of color in your floral arrangements, mixing it with neutral tones like whites and greens. This approach allows the color to make a statement without dominating the overall aesthetic.
Which flowers naturally come in Viva Magenta shades?
Several flowers naturally occur in shades similar to Viva Magenta, including certain varieties of ranunculus, roses, dahlias, and peonies. Your local florist can help identify specific varieties that match or complement the Viva Magenta shade while staying within your budget and seasonal availability.
When is the best time to order Viva Magenta flowers for my wedding?
Place your flower orders at least 3-4 months before your wedding date. This timeline allows vendors to source the specific varieties you want and ensures availability, especially if you’re working with specialty online retailers or planning a wedding during peak season.
How can I ensure my Viva Magenta flowers match the exact Pantone shade?
Work closely with your florist or vendor to view actual flower samples or detailed photos before making final decisions. Remember that natural flowers may vary slightly in shade, so consider incorporating complementary colors that enhance the overall Viva Magenta theme while allowing for slight variations in tone.
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