The #1 Reason You Should Order Flowers Early For Valentine’s Day
With Valentine’s Day just around the corner, you will hear florists advising you to “Order Flowers Early!” Here are a few facts and figures that show why you should heed their advice.
According to a recent survey conducted by the Society of American Florists and the National Retail Federation:
- An estimated 250 million roses are produced for Valentine’s Day.
- Valentine’s Day is the No. 1 holiday for florists, accounting for 30% of all holiday floral transactions for the year.
- Roses are the most-purchased flower for Valentine’s Day, with 69% of those purchased being red.
- In 2019, U.S. consumers spent an estimated $20.7 billion on Valentine’s Day, including the cost of flowers, greeting cards, candy, an evening out and jewelry. That is expected to increase to $27.4 billion in 2020.
Not only does Valentine’s Day rank #1 in the overall number of retail floral transactions, but it is also the #1 holiday for fresh flower sales.
So my advice… To avoid disappointment on Valentine’s Day – “Order flowers early!”
But the best reason you should consider placing your Valentine’s day orders now, is to take advantage of all the early-order discounts that are available online, or from your local florist. After all, saving money is never a bad thing.
If you’re looking for more information about Valentine trends and tips, pay a visit to AboutFlowers.com, the consumer site of the Society of American Florists.
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My best to you,
Greg Johnson and the gang at Greenfield Flower Shop
I’m the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.