The #1 Reason You Should Order Flowers Early For Valentine’s Day

The #1 Reason You Should Order Flowers Early For Valentine’s Day

With Valentine’s Day just around the corner, you will hear florists advising you to “Order Flowers Early!” Here are a few facts and figures that show why you should heed their advice.

Image: Greenfield Flower Shop, Inc.

According to a recent survey conducted by the Society of American Florists and the National Retail Federation:

  • An estimated 250 million roses are produced for Valentine’s Day.
  • Valentine’s Day is the No. 1 holiday for florists, accounting for 30% of all holiday floral transactions for the year.
  • Roses are the most-purchased flower for Valentine’s Day, with 69% of those purchased being red.
  • In 2019, U.S. consumers spent an estimated $20.7 billion on Valentine’s Day, including the cost of flowers, greeting cards, candy, an evening out and jewelry. That is expected to increase to $27.4 billion in 2020.

Not only does Valentine’s Day rank #1 in the overall number of retail floral transactions, but it is also the #1 holiday for fresh flower sales.

So my advice… To avoid disappointment on Valentine’s Day – “Order flowers early!”

But the best reason you should consider placing your Valentine’s day orders now, is to take advantage of all the early-order discounts that are available online, or from your local florist. After all, saving money is never a bad thing.

If you’re looking for more information about Valentine trends and tips, pay a visit to, the consumer site of the Society of American Florists.

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My best to you,

Greg Johnson and the gang at Greenfield Flower Shop