Starting A Floral Business? Learn How A Passion For Flowers Blossomed Into a Business

Starting A Floral Business? Learn How A Passion For Flowers Blossomed Into A Business

There is a lot of information online about starting a floral business.

This video, a collaboration between PopSugar and Jeep Compass®, showcases the fascinating story of floral installation designer Gabby LaRussa, a woman who quit her marketing job to follow her true passion, flowers!

And it goes on to show how she went from doing this in her spare time to making it a full-time career.

If you’re at all considering starting a floral business of any type, you owe it to yourself to take a look at this video. I know you’ll really find it as interesting as I did.

Watch and see.

I hope you enjoyed the video. I really thought it was worth sharing with this audience since many of you are avid DIYers who also might dream of turning your love of flowers into a successful full-time floral business.

It also gives you a glimpse into a typical day for those of us in the flower business.

My biggest takeaway

My biggest takeaway from this story is how Gabby carved out a specific niche (flower walls), mastered it and made it profitable, before expanding into other areas.

As she states in the video, “I’m building art, and I’m building my dream.” You can learn a lot from that.

In today’s competitive business environment, this is the way that successful floral businesses are built.

Focus on what you’re good at, and make that the core of your business. Never chase the money. Don’t try to be “all things to all people”.

That’s okay for mega-retailers like Walmart.

For those looking to start a floral business, it’s a recipe for failure.

And how do I know this?

Because I’ve made those same mistakes myself. I have to admit, a lot of this is easier said than done.

The temptation to stray from what’s made my business successful is there, especially when business is slow.

That’s the reason I chose to create this site.

Hi, my name is Greg Johnson, and I’m the owner of Greenfield Flower Shop.

It is a pleasure to welcome you here.

Sharing floral tutorials, tips and advice is what this site is about. There’s really nothing more to say.


Okay, I’ve got an admission. Truthfully, my own selfish needs are really what prompted me to create this site. See, I absolutely love sharing videos, information, and my opinions about almost anything floral or business related (like the video you just saw), and I honestly just wanted a place where I could do just that.

I also see this site as a decent financial opportunity as well. Why not just be honest, right?

I enjoy earning a bit of sponsorship revenue on the side, as I share floral design tutorials and other insider tips about the flower business with you. I hope, you’re cool with that.

Wedding Flower Design School

My point is, this site does provide me with a small income. But let me be crystal clear… I’m not here to sell anything.

If anything from any of my sponsors interests you, then that’s a bonus! If that’s not the case, no problem. I’m just glad that you’re here.

I just want you and I to be able to share some informative floral design tutorials together!

So that’s why FlowersFloralFlorist exists. It’s merely a place for people who are passionate about flowers to get together and watch some inspring floral design tutorials. It’d be great to see you here again, if that sounds good.

So please keep comin’ back! I’ll keep sharing all kinds of videos about weddings, flowers, and plants… and more!

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Lastly, your comments are very much appreciated. So tell me what you thought of this video in the comments section below.

Hoping to see you again soon,


starting a floral business
Greg Johnson

I'm the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.