How One Woman’s Passion For Flowers Started A Thriving Floral Business. Discover Her Secret Here.
Have you been kicking around the idea of starting your own floral business or dreaming about taking your existing business to the next level?
If so, you owe it to yourself to take a look at this video.
It showcases the fascinating story of floral installation designer Gabby LaRussa, a woman who quit her marketing job to follow her true passion, flowers!
And it goes on to show how she went from doing this in her spare time to making it a full-time career.
I know you’ll really find it as interesting and inspiring as I did. Watch and see.
I hope you enjoyed the video. I really thought it was worth sharing with this audience since many of you are avid DIYers who also might dream of turning your love of flowers into a successful full-time floral business.
It also gives you a glimpse into a typical day for those of us in the flower business.
My Biggest Takeaway
My biggest takeaway from this story is how Gabby carved out a specific niche (flower walls), mastered it, and made it profitable before expanding into other areas.
As she states in the video, “I’m building art, and I’m building my dream.” You can learn a lot from that.
In today’s competitive business environment, this is the way that successful floral businesses are built.
Focus on what you’re good at, and make that the core of your business. Never chase the money. Don’t try to be “all things to all people”.
That’s okay for mega-retailers like Walmart.
But for those starting a floral business, it’s a recipe for failure.
And How Do I Know This?
Because I’ve made those same mistakes myself. But I have to admit, telling you to avoid these mistakes is easier said than done.
The temptation to stray from what makes any business successful is always there, especially when business is slow.
That’s the reason I chose to create this site – to try and help others avoid making some of the same mistakes that have cost me in the past.
Hi, my name is Greg Johnson, and I’m the owner of Greenfield Flower Shop.
It is a pleasure to welcome you here.
Sharing Information, Tips And Advice Is What This Site Is About
That’s the bottom line, but I do want to be straight with you.
Truthfully, my own selfish needs are really what prompted me to create this site. You see, I absolutely love sharing videos, information, and my opinions about almost anything floral or business-related (like the video you just saw), and I honestly just wanted a place where I could do just that.
I also see this site as a decent financial opportunity as well. Why not just be honest, right?
I do earn a bit of sponsorship revenue on the side, as I share floral design tutorials and other insider tips about the flower business with you.
But let me be crystal clear… I’m not here to sell anything.
My goal is to share some interesting and informative articles and videos with you!
That’s why FlowersFloralFlorist exists. It would be great to see you here again if that sounds good.
So please keep comin’ back! I’ll keep sharing all kinds of videos about topics you’ve told me you’re interested in, like wedding flowers, everyday floral design, and plant care tips and advice… and more!
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Til next time,
I’m the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.